WHVPA Welcome you!

Part Three

Business Model

3.2 Competitive Conditions
Advantages and Disadvantages of WHVR

*Pros:*	*Cons:*
First in the world marketing this field, has less competitive pressure;	People are not familiar with this technology; they need time to accept autostereoscopic 3D;
Low Operation, Material and Human Resource Costs;	Technical bottlenecks like head-tracking, angle-adjusting;
Quick in reaction time, making autostereoscopic 3D on request of customers requirements;	Do not have reputation yet; need more marketing work to gain clients' confidence;
Reasonable Pricing Strategy makes business transaction affordable;	Competitors may soon come out to compete in this market;
No environment and space restriction, business contact and communication can be easily achieved by telephone, fax and internet;
DTI autostereoscopic monitor price becomes more affordable;

Who will benefit from WHVRA projects? When doing marketing propagandizing, we want to attract the following customers and give them our service:

World Heritage Sites Protection Organizations; they use autostereoscopic pictures for backup and collection.
World Heritage sites auxiliary facilities such as museums and gift shops. they may use these images for scientific references use and made souvenirs like postcards or books.
Heritage Conference attendees; they may avoid taking replica to attend meeting; small disc-stored pictures are easy to carry and demonstrate.
Scientific researchers or students; they can use autostereoscopic images for academic uses.
Websites which promote or propagandize world heritage sites; these 3D images are more attractive than normal 2D ones.
On-line tourists; many tourists now enjoy the virtual on-line visiting because of they may lack time and money. at this circumstances, autostereoscopic 3D pictures can satisfy their requirements.