• Market Survey
• Technical Survey

• Target Market and Customers
• Competitive conditions
• Marketing Strategies
• A Case Study – Xiaoling Tomb in Nanjing, China

Part Two

Project Analysis

2.1 Market Survey

2.1.1 Who will be our possible clients?
As ‘WHVPA’ this name shows, 'World Heritage' is the focus that our business venture will dedicated to. The World Heritage List was established under terms of The Convention Concerning the Protection of the World Cultural and Natural Heritage adopted in November 1972 at the 17th General Conference of UNESCO.

The Convention states that a World Heritage Committee "will establish, keep up-to-date and publish" a World Heritage List of cultural and natural properties, submitted by the States Parties and considered to be of outstanding universal value.
One of the main responsibilities of this Committee is to provide technical co-operation under the World Heritage Fund for the safeguarding of World Heritage properties to States Parties whose resources are insufficient.
States Parties can request international assistance under the Fund for the preparation of tentative lists and nomination forms, expert missions, training of specialized staff, and supply of equipment when appropriate; they can also apply for long-term loans and, in special cases, non-repayable grants. Requests must concern work necessary for the preservation of cultural or natural sites included in the World Heritage List or assistance to national or regional training centers.
Emergency assistance is also available under the Fund in the case of properties severely damaged by specific natural or man-made disasters or threatened with imminent destruction.

As of 29 June 2002, the number of sites on the World Heritage List stood at 754. The detail list of these WH sites can be found on: http://whc.unesco.org/nwhc/pages/sites/main.htm

The Committee named 12 sites in 1978, 45 in 1979, 28 in 1980, 26 in 1981, 24 in 1982, 29 in 1983, 23 in 1984, 30 in 1985, 31 in 1986, 41 in 1987, 27 in 1988, 7 in 1989, 17 in 1990, 22 in 1991, 20 in 1992, 33 in 1993, 29 in 1994, 29 in 1995, 37 in 1996, 46 in 1997, 30 in 1998, 48 in 1999, 61 in 2000, 31 in 2001, 9 in 2002, and 24 in 2003.
The sum of the numbers of sites inscribed each year is greater than the total number of inscribed sites due to the merging of adjacent sites by subsequent action of States Parties and the World Heritage Committee.
(Statistics taken from UNESCO )
See this page for details: http://whc.unesco.org/nwhc/pages/home/pages/homepage.htm

Each of these WH sites has special organizations for daily operating and preservation work. Many sites also have auxiliary museums and gift shops for introducing these sites to the world. Our business aim is to have all of these organizations whether public sectors or private ones to be our customers!

2.1.2 Why they choose WHVPA ?

Around the world, there are at least thousands of museums or organizations (public and private) caring these 754 WH sites, and this figure keeps increasing year by year.So, our target market is these thousands of establishments around the world.

As will be detailed stated in following sections, autosteroscopic 3D displays present a three-dimensional image to a viewer without the need for glasses or other encumbering viewing aids. From my part’s work, you can see the virtual vivid image of Petra. Instead of the convention means of taking 2D images of these WH sites, WHVPA will take the advantages of autostereoscopic display to do this job for WH organizations and museums.

• Protect endangered human heritage sites;
• Cheap in cost;
• Convenience conference, research, study;
• Attract more public attention to the threatened sties; for example, the threat to world heritage in Iraq.
  Information found at http://users.ox.ac.uk/~wolf0126/
  
  Detailed Information about this will be covered in the Business Model Section.
  
  

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